Alumni get back while giving back

Everyone wins with one of Carleton University Alumni Association’s newest initiatives.

Alumni get a break on the cost of tickets to special events, and a voluntary surcharge donation is quadrupled through matching funds from the association and the provincial government before being channeled into the University’s bursary fund.

The Give-Back Program, launched in September, has raised nearly $15,000 so far through four events: an Ottawa Renegades game, a Leadership Luncheon, and two Ottawa Senators’ games. Each ticket was discounted 10 to 30 percent on face value for alumni, with a voluntary $5 contribution requested. After matching funds, $20 from each ticket went into the bursary fund.

“The donation is nominal, but our philosophy is that every gift makes a difference, and the cumulative effect is huge because more and more alumni are getting involved in giving back,” says Nancy Lewis, Director of Alumni Services. “Getting alumni engaged in events makes it easy for us to message where their money is going.”

Association members have taken to the program, with nearly 100-percent participation in the voluntary donation. “These numbers speak for themselves,” Lewis explains. “The goal was to give members value for having membership in the Association, and to increase their participation while making it easy and inexpensive to give back to students.”

Another Senators game on February 12, 2004 (against the Boston Bruins) and a Leadership Luncheon on March 4, 2004, with Carleton Chancellor Marc Garneau, are the next events planned to leverage alumni generosity.

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