Distinctly Carleton highlights the best and brightest

Carleton launched its new public awareness campaign, Distinctly Carleton, on Oct. 15. The campaign includes a number of elements, including showcasing the university’s best and the brightest. (Chris Roussakis Photo)

Carleton is full of remarkable stories and amazing people who have called campus home since it opened its doors in 1942 – and now, the university is celebrating these achievements as part of the multi-year awareness campaign called Distinctly Carleton.

“We are proud, and it’s time to that we shared that pride with the community and the world,” said Carleton President Roseann O’Reilly Runte at the Oct. 15 campaign launch. “There are so many wonderful things happening at this university, and we want everyone to know about it.”

Over the next few years, Distinctly Carleton will showcase the university’s amazing stories and alumni leading up to the 75th anniversary in 2017.

Runte said the university has been a successful institution since its early days.

The first president was hoping for 400 students on the first day of enrolment, she said – but when he opened the doors, 700 students had enrolled.

“Ottawa wanted Carleton, Ottawa needed Carleton, and we’ve been here serving the community and country ever since,” Runte said.

As part of the campaign kick-off, massive portraits of notable Carleton community faculty members and alumni were unveiled – including former chancellor and prime minister The Right Hon. Lester B. Pearson, CBC foreign correspondent Nahlah Ayed, internationally acclaimed physicist Lawrence Krauss, and international designer Karim Rashid.

Jay Nordenstrom, president of the Carleton University Alumni Association, said the campaign will also highlight the university’s accomplishments over the past 75 years.

“To me, we’ve been doing this campaign for the longest time, and it’s been in the way we tell our stories – the accomplishments of our alumni, as well as the high level of students and what they’re able to achieve academically, and our faculty and staff which are the best in the world,” he said. “This is a co-ordinated effort to tell that story. It’s a great story to tell, and I think people will want to hear about it.”

Tony Tattersfield, chair of Carleton’s Board of Governors, added that he is a proud alumnus and that the campaign comes at a great time as the university approaches an important milestone in its history.

“From an institutional perspective, 75 years is quite commendable,” Tattersfield said. “We hope to collect a sense of pride, and acknowledge the individually and collectiveness of those who have contributed so much to our community.”

Runte added that Carleton’s unique integrated approach – including its integrated strategic plan – has led to many successes both inside and outside the university community.

“What’s exciting about Carleton are the people,” she said, adding that the campaign will get that message out to the broader community. “I hope that people outside Carleton will understand the energy, the excellence and the excitement that is at this campus every single day.”

Special Constable Mark Hargreaves from the university’s Patrol Services attended the campaign launch, and said it was a special day for members of the Carleton community – including its staff.

“I think it’s a great campaign,” he said. “It’s important as members and employees of the community to be ambassadors of Carleton, and really talk about the great things we’re doing.”



This entry was written by Kristy Strauss and posted in the issue. Bookmark the permalink or share the following short URL for this article via social media: http://carletonnow.carleton.ca/?p=12434

Kristy Strauss

By Kristy Strauss

Kristy Strauss graduated from Carleton's journalism program in 2009. She is a regular contributor to Carleton Now. She has worked as a reporter for the Kemptville Advance. She currently reports for EMC Ottawa South.

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